Gibbs Harvard Class July 27-29 2022

Now in its 28th year, Robert Gibbs will be teaching his popular Harvard University Urban Retail program July 27-29, 2022, on the Harvard Cambridge, MA campus.

The Gibbs course is one of Harvard’s most popular and longest running executive education urban planning and real estate classes.  The 3-day session examines the proven planning approaches, design and management principles necessary for the creation of urban retail in cities and new mixed-use town centers. 

This includes tactics used by leading retail developers and considers how they can be applied to a variety of urban settings.     

https://execed.gsd.harvard.edu/urban-retail

Illustrating Case Studies, the instructors will review: 

• The best practices for programming competitive urban retail centers and repositioning older suburban shopping centers.
•  Proven planning and design practices for walkable retail centers including: architecture, parking, parks, streetscape and tenant mix.
• The fundamentals of retail market research and site selection criteria by each retail category and many national retail tenants.
• An introduction to consumer psychographics, and how this field leads to an understanding of and exerts influence on consumer behavior.
• An insider’s view for planning and managing resort and tourist retail destinations.
• An optional tour and analysis of the evolving retail district of Harvard Square.
• Modern industry standards for retail visual merchandising, storefront and signage.
• The expanding importance of food in its many forms in the creation and sustainability of retail places.
• International trends and opportunities, and the connections universally shared among great retail places around the globe

Robert Gibbs, FASLA, AICP Gibbs Planning Group

Terry Shook: FAIA: Shook-Kelley Architects

Yaromir Steiner: Steiner Associates, OH

Others To Be Announced